Certificate Course in Digital MarketingOur Digital Marketing training courses are designed by industry experts to provide a detailed understanding of handling digital marketing campaigns. The course includes topics such as marketing with social media, search engine optimization (SEO), building a website, Google Analytics, Google AdWords, marketing using Facebook ads and pages, branding on social media platforms like Instagram, LinkedIn, Twitter, Quora, and Pinterest, email marketing, and more. This course is ideal for entrepreneurs, individuals, and businesses who want to promote their products globally using e-commerce in B2B, B2G, and B2C settings.

Course Curriculum: Digital Marketing

• How to conduct market research and surveys
• Building a website in 30 minutes
• Creating a business email with your domain
• Using SSL for Search Engine Optimization
• Backlinking, Keyword list, Google mobile-friendly testing
• Improving website performance to enhance SEO
• Targeting competitors' keywords to gain traffic
• Google AdWords for advertising
• How Google Ads works
• Google AdWords account setup
• Setting up your campaign, audience, bids, ad groups, budget, and more
• Audience targeting and choosing the right keywords
• Google Analytics
• How Google Analytics works
• Filters and reporting
• Real-time data reports
• Analyzing user behavior for better acquisition
• Setting up custom dashboards and event tracking
• Linking Google AdWords with Google Analytics and more
• Facebook ads for marketing
• Setting up an advertising account
• Ad structure
• Setting up a campaign and your first ad
• Targeting specific locations and demographics
• Ad placement with maximum impact
• Managing budgets
• Using Facebook Pixel
• Video ads, lead ads, Instagram ads, and more
• YouTube marketing
• How to create a channel
• How thumbnails impact viewers
• How to get competitor analysis
• Video keyword research
• Videos in accordance with YouTube SEO
• Monetizing your channel
• Facebook Marketing
• Facebook page setup
• Understanding Facebook page competitors
• Marketing using Facebook groups
• Understanding Facebook insights
• Twitter Marketing
• Setting up profile, followers, and optimization
• Using hashtags for your brand
• Using polls to improve brand discovery
• Customer acquisition with Twitter
• Quora marketing
• Quora account setting, optimization, promotions, and analytics
• Instagram Marketing
• Instagram business account setup
• Gaining followers
• Impactful content creation on Instagram
• Instagram analytics
• Marketing on LinkedIn
• Using LinkedIn InMail, blog posting, and connections
• How to go viral on LinkedIn
• Company page setup
• LinkedIn Ad credits
• Email Marketing with Analytics
• Using subscription mailing services for marketing
• Copywriting with the AIDA formula
• How to write powerful headlines to grab attention
• Learn to write how customers think

Social Media Marketing Certification Course

Social Media Certification course is a robust program designed to help you attract customers and partners and build brand loyalty. This course ties in the concepts of inbound marketing seamlessly, making it flexible enough for you to work at your own pace. It covers essential topics such as measuring ROI, extending reach, social media content creation, and social listening.

Course Curriculum: Social Media Marketing

• Introduction to Social Media Marketing
• Social Media Advertising in-depth
• Facebook Advertising
• Instagram Advertising
• LinkedIn Advertising
• YouTube Advertising
• Snapchat Advertising
• TikTok Advertising
• Social Media Ad Metrics
• Social Shopping
• Google Ads
• Complete guide on Google Ads
• Google My Business reviews
• YouTube Advertising
• Creating & Growing YouTube channel
• YouTube analytics
• YouTube shorts for viral marketing
• LinkedIn Advertising
• LinkedIn business page setup
• LinkedIn groups
• Facebook Advertising
• Creating a business Facebook page
• Optimizing Facebook page
• Using Business Manager from Facebook/Meta
• Instagram advertising
• Instagram business profile setup
• Improving Instagram Engagement
• Pinterest marketing
• Advertising on Pinterest
• Twitter Advertising
• Fundamentals of Twitter posts
• Hashtags and trends
• Twitter ads for engagement

Audio/Video Lectures:

The course includes audio/video lectures that discuss various topics, enabling students to memorize the content conveniently. Students may listen or watch the lectures at any time.

Course Duration:

3 Months

Course Examination:

MCQ based examination

Relevant Industries:

Real Estate | Banking | Finance | Technology | FMCG | Government | Manufacturing | NBFC

No Cost EMI:

₹1,666/month (3 Months)