Digital Marketing training courses are designed by industry experts to provide a detailed understanding of handling Digital Marketing campaigns. Our Digital Marketing course includes topics such as Marketing with Social media, search engine optimization, building a website, Google Analytics, Google AdWords, Marketing using Facebook ads and pages, branding on social media platforms like Instagram, LinkedIn, Twitter, Quora, and Pinterest, email marketing, and more. This course is helpful for Entrepreneurs, Individuals, and businesses who want to promote their products globally using E-Commerce in B2B, B2G, and B2C.

Course Curriculum:

• How to conduct market research and surveys
• Building a website in 30 minutes
• Creating a business email with your domain
• Using SSL for any website
• Search engine optimization
• Backlinking, Keyword list, Google Mobile friendly testing
• Improve website performance to enhance SEO
• Targeting Competitors' keywords to gain traffic
• Google AdWords for advertising
• How Google Ads work
• Google AdWords account setup
• Setting up your campaign, audience, bids, ad groups, budget, and more
• Audience targeting and choosing the right keywords
• Google Analytics
• How Google Analytics works
• Filters and reporting
• Real-time data reports
• Analyzing user behavior for better acquisition
• Setting up custom dashboards and event tracking
• Linking Google AdWords with Google Analytics and more
• Facebook ads for Marketing
• How to set up an advertising account
• Ad structure
• Setting up a campaign and your first ad
• Targeting specific locations and demographics
• Ad placement with maximum impact
• Managing budgets
• Using Facebook pixel
• Video ads, lead ads, Instagram ads, and more
• YouTube marketing
• How to create a channel
• How thumbnails impact viewers
• How to get competitor analysis
• Video keyword research
• Videos in accordance with YouTube SEO
• Monetizing your channel
• Facebook Marketing
• Facebook page setup
• Understanding Facebook page competitors
• Marketing using Facebook groups
• Understanding Facebook insights
• Twitter Marketing
• Setting up profile, followers, and optimization
• Using hashtags for your brand
• Using polls to improve brand discovery
• Customer acquisition with Twitter
• Quora marketing
• Quora account setting, optimization, promotions, and analytics
• Instagram Marketing
• Instagram business account setup
• Gaining followers
• Impactful content creation on Instagram
• Instagram analytics
• Marketing on LinkedIn
• Using LinkedIn InMail, blog posting, and connections
• How to go viral on LinkedIn
• Company page setup
• LinkedIn Ad credits
• Email Marketing with Analytics
• Using subscription mailing services for marketing
• Copywriting with AIDA formula
• How to write powerful headlines to grab attention
• Learn to write how customers think

Audio/Video Lectures:

The course comprises audio/video lectures that discuss various topics. This enables the student to memorize the material conveniently, and students may listen or watch them at any time.

Course Duration:

2 Months

Course Examination:

MCQ Based